Simplicity and Complexity
Simplicidad y Complejidad son, semánticamente, palabras opuestas. No obstante, así como ellas son diametralmente diferentes, también pueden ser muy similares en el mundo del vino. Y esta línea tenue que…
Argentine diversity
Argentina has worked extensively to communicate Malbec as our emblematic varietal. This has proven successful: today Malbec is widely talked about and is present in shelves across many countries. The challenge now is that our Malbec take up even more space in those shelves and present new alternatives. Thus, we ask: What’s new?
Content Marketing in the Wine Industry
Creating a consistent Brand image using social media is a demanding task: in order for it to be successful it requires perseverance and practise. The endeavour can be even more…
Terroir of contrasts: Uco Valley and Pedernal vs. East of Mendoza and Tulum Valley
Stony heights versus low plains, four terroirs that define two distinct identities of Argentine wine.
RETHINKING HOW WINE RETAILERS SELL
Why consumers in Latin America are embracing these five ways to rewrite the history of retailing and how Argentine wine can take advantage of these trends.
Wine and chocolate. An ideal pairing?
Our gourmet specialist and sommelier María Laura Ortiz takes us on a journey of no return by the warm and exotic lands of cocoa, hand in hand with wine. Are you ready…?
What’s happening today with Argentine wines?
[:es]Una reflexión profunda de la mano de uno de los integrantes de la Nueva Generación de Enólogos de Argentina, quien desde las tierras salteñas nos cuenta su visión de esta gran industria.
Trend: In Argentina new terroirs are emerging in unexpected areas
From the sea to the mountains, a new wine industry is growing in Argentina and outlining curious regions with wines that promise a revolution in the glass.
Wine Tech: Technology comes to the vineyard’s best wines
On the three computer screens are the schemes of a finca (farm). On the one on the right, green, red and yellow spots represent the vigour index of the plants.…
The rise of Argentine Cabernet Sauvignon
I’m now on my seventh tour of all the Argentine wine regions. This means thousands of miles of long and fascinating tours in commercial and twin-engine planes, buses, 4x4’s, and…