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Posts by Magdalena Pesce



About Magdalena Pesce
Magdalena Pesce (Male) es la Gerente de Marketing y Comunicación de Wines of Argentina. Además de ser responsable, detallista, exigente y workaholic, es mamá de Tristán, su primer hijo humano y Froilán, un lindo puro perro negro del tipo señorito inglés. Graduada en Relaciones Internacionales, a sus 22 años y junto a su esposo, se mudaron a Europa donde dio sus primeros pasos en el mundo laboral. En 2004 se desempeñó como Asistente de Marketing en Oddbins Wine Merchants, Londres (Inglaterra); y posteriormente, de 2005 a 2008, como Product Manager en el Departamento de Marcas Blancas de Sáez Merino Textile, Valencia (España). Durante este último tiempo, repartió su tiempo entre su hogar en Valencia y los centros de producción de la empresa ubicados en Hong Kong, Guangzhou y Ningbo (China). En el año 2009, ya nuevamente en Argentina, comenzó a trabajar en WOfA como Área Manager para los mercados de Estados Unidos, Brasil, Latinoamérica y Canadá. Desde el año 2013 es la responsable de generar, junto al equipo, estrategias y líneas de acción para el posicionamiento de la marca vino argentino en el mundo. Siempre a la moda, disfruta todas las cosas buenas que la vida tiene para ofrecer. ¿Su leitmotiv? “No podemos esperar encontrar la perfección sin trabajar para alcanzarla”. Magdalena Pesce (Male) is the Marketing & Communications Manager of Wines of Argentina. Besides being responsible, diligent, demanding and a workaholic, she is the mother of Tristan, her first child and Froilan, a pure, black, cute ‘English gentleman’ type of dog. Graduated in Interna-tional Relations, at 22, she moved to Europe with her husband, where she took her first steps in the working world. In 2004 she served as Marketing Assistant for Oddbins Wine Merchants, London (England); and later, from 2005 to 2008 as a Product Manager in the Department of Marcas Blancas de Sáez Meri-no Textile, Valencia (Spain). During this, she divided her time between her home in Valencia and the production centres of the company located in Hong Kong, Guangzhou and Ningbo (China). In 2009, back in Argentina, she began working for WofA as Area Manager for the markets of the United States, Brazil, Latin America and Canada. Since 2013 she has been responsible,together with the team for generating strategies and lines of action for the brand positioning of Vino Argentino in the world. Always a la mode, she enjoys all the good things life has to offer. Her leitmotiv? "We can not expect to find perfection without working to achieve it.”
Argentine wine: 7 key points to explain its success

Argentine wine: 7 key points to explain its success

Posted by By Magdalena Pesce 8 November, 2016Posted inNews, OutstandingNo Comments
Seldom in history has a wine producing country been seen to have so many strengths when it comes to promoting its products.
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“We believe that Argentina is an icon of quality”

“We believe that Argentina is an icon of quality”

Posted by By Magdalena Pesce 17 November, 2015Posted inInterviews, News, News1, NLNo Comments
Esmeralda Zhang visited Argentina between 22 - 31 October with the WOFA ASIA program: IMPORTERS TRIP together with importers from 5 other companies. Esmeralda is 27 and is Product Manager…
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Malbec numbers

Malbec: Argentina’s Great Debut

Posted by By Magdalena Pesce 17 April, 2015Posted inMalbec, NewsNo Comments
This April 17th, for the fifth consecutive year, we will be holding Malbec World Day, a celebration created and established by Wines of Argentina, the organization responsible for the promotion…
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RETHINKING HOW WINE RETAILERS SELL

RETHINKING HOW WINE RETAILERS SELL

Posted by By Magdalena Pesce 15 December, 2014Posted inMarkets, NewsNo Comments
Why consumers in Latin America are embracing these five ways to rewrite the history of retailing and how Argentine wine can take advantage of these trends.
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A commitment to the unconventional

A commitment to the unconventional

Posted by By Magdalena Pesce 4 November, 2014Posted inTrendsNo Comments
Argentina's wine industry is immersed in a quest to diversify its supply and in turn reach avid consumers, ready to try new things and who already know us for our…
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Brasil: present and future

Brasil: present and future

Posted by By Magdalena Pesce 19 October, 2014Posted inMarkets, NewsNo Comments
Much is said about the Brazilian market and the performance of Argentine wines in the last year, but really, what do the numbers on the giant Southern Cone say about…
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The Undercurrent

The Undercurrent

Posted by By Magdalena Pesce 18 October, 2014Posted inMarkets, NewsNo Comments
This year, many insiders has already sense the changes in Chinese wine market for the impact brought by the government policies against “THREE CONSUMPTION” (Consumption of public funds on three…
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