It is the most widely planted red grape, the most exported and the one that best represents each terroir of the country. But why does it not have this significance in other countries? The answer is in its long history.
Wines of Argentina is the organization that, since 1993, promotes the Argentine wine brand and image worldwide, spreading knowledge of the winemaking regions of Argentina. In addition, WofA contributes to direct the country's export strategy by studying and analyzing changing trends in consumer markets.