Argentine wine: 7 key points to explain its success
Seldom in history has a wine producing country been seen to have so many strengths when it comes to promoting its products.
“We believe that Argentina is an icon of quality”
Esmeralda Zhang visited Argentina between 22 - 31 October with the WOFA ASIA program: IMPORTERS TRIP together with importers from 5 other companies. Esmeralda is 27 and is Product Manager…
Malbec: Argentina’s Great Debut
This April 17th, for the fifth consecutive year, we will be holding Malbec World Day, a celebration created and established by Wines of Argentina, the organization responsible for the promotion…
RETHINKING HOW WINE RETAILERS SELL
Why consumers in Latin America are embracing these five ways to rewrite the history of retailing and how Argentine wine can take advantage of these trends.
A commitment to the unconventional
Argentina´s wine industry is immersed in a quest to diversify its supply and in turn reach avid consumers, ready to try new things and who already know us for our…
Brasil: present and future
Much is said about the Brazilian market and the performance of Argentine wines in the last year, but really, what do the numbers on the giant Southern Cone say about…
The Undercurrent
This year, many insiders has already sense the changes in Chinese wine market for the impact brought by the government policies against “THREE CONSUMPTION” (Consumption of public funds on three…