Within the framework of the seventh edition of Malbec World Day and under the concept “Malbec, the heart of Argentina”, Wines of Argentina together with Bodegas de Argentina, the Government of Buenos Aires and the Borough of Vicente López will host “Malbec Week” for the second consecutive year.

The central event of “Malbec Week” will take place on Saturday, April 8th from 2 p.m. to 12 a.m. at the Dr. Arturo Frondizi Convention Center, located at 150 Francisco Narciso de Laprida Street, in the borough of Vicente López. It will mark the official worldwide launch of the celebrations for our flagship grape, Malbec. More than 2.000 people are expected to turn out to taste wines from more than 40 wineries as well as tastings by the most important Sommeliers and Gastronomy Schools of Argentina: Argentina School of Sommeliers, Argentine Wine School, Gato Dumas and the Center of Winemakers Of Buenos Aires, which will present the wines with various different themes.

Attendees will also be able to enjoy live music and gastronomy from food trucks, with the presentation of the brand new group Guest House, made up of the actress and singer Esmeralda Mitre together with Ale Lacroix, Oliverio Sofia and Leandro Fresco, part of whom will also be presented in a Dj set format, at different times throughout the event. Closing the artistic line up will be Fabián Couto and Exe Bunge.

Tickets for the central event give access to all activities and wine tastings and can be purchased for a limited time at a discounted price of $ 250 in advance from the official website www.lasemanadelmalbec.com or $ 300 on the door on the day of the event. The proceeds from tickets sales will be donated to charitable organisations in the borough of Vicente López.

There will also be presentations from outstanding experts from the sector and unmissable “Cocktails with Wine” by the renowned Italian bartender Carlo Contini, who will be showing off some fantastically delicious drinks made with Malbec.

During the event, attendees can participate in activities such as the Wine On Challenge of Malbec Week, a fun, blind tasting game to choose your favorite Malbec.

All “Malbec Week” activities will be developed within the framework of the promotion campaign “Vino Argentino” carried out by the Fondo Vitivinícola Mendoza, through the Corporación Vitivinícola Argentina. It should be noted that both Bodegas de Argentina AC and Wines of Argentina are subscribed to the Wine in Moderation program that promotes responsible wine consumption. That is why we’ll have free hydration stations with Villavicencio water during the event.

Schedule of talks on Saturday, April 8:

2:30 p.m. to 3:30 p.m. – Argentine Sommelier Association (AAS): Malbec to the table!
The favorite grape of Argentines and tourists at meal times, Malbec lives its moment of glory at the tables of the world. A look at the popularity for our flagship strain in restaurants by gastronomic experts and sommeliers.
Speakers: Matías Prezioso (President of AAS), Valeria Mortara (Vice President of AAS and Head Sommelier at Hotel Faena), Julián Díaz (Bar 878 / Los Galgos) and Pablo Rivero (Don Julio Grill).

4:00 p.m. to 5:00 p.m. – Experience: The Aromas of Malbec
An entertaining and interactive activity to discover the different styles of Argentine Malbec from its aromas.
Speakers: Marcela Rienzo (sommelier), Sergio Pomar (Bodega del Fin del Mundo, Patagonia), Thibault Lepoutre (winemaker Bodega Piedra Negra, Mendoza) and Rodolfo Dhuin (winemaker Bodega Amalaya, Salta).

5:30 p.m. to 6:30 p.m. – Choose the Malbec you like: Styles for the red we love
Malbec and all its possible conjugations, in a funny talk that will teach you to discover your favorite styles.
Speakers: Joaquín Hidalgo (oenologist and journalist), Walter Bressia (winemaker and President of Bodegas de Argentina), Alberto Arizu (President of Wines of Argentina) and Alejandro Iglesias (sommelier and journalist).

From 3rd to 9th April the following activities will be taking place:

• There will be discounts and promotions in the main restaurants of the City, when ordering Malbec, from April 3rd to 9th. More information: www.lasemanadelmalbec.com. The City of Buenos Aires will be celebrating Malbec by offering the possibility of three different glasses of Malbec with your meal, instead of a single bottle. Consumers will be able to order the promo for only $200 for the three premium range drinks, or $300 for the ultra premium range.

• Open Sky Tastings from 7:00pm to 10:00pm in San Telmo (Wednesday, April 5th) and in Villa Devoto (Friday 7th April).
Consumers will be able to purchase a ticket that includes a $150 glass and all proceeds will be donated to Hospital Zubizarreta Devoto and Martina Céspedes San Martmo Cultural and Sports Club.

• Friday April 7th from 9:00 p.m. to Midnight, “La noche de las vinotecas” will be held at the most important wineries in the city, which will extend their usual opening hours until midnight and will be offering tastings and discounts on wine purchases plus live shows. More info: www.lasemanadelmalbec.com.

• Friday April 7th from from 8 to 10 p.m., Le Petit Festival du Malbec will be held for the first time. Bodegas de Argentina and Radio Cultura will jointly hold the event on Calle Guido, between Juncal and Montevideo, in the neighbourhood of Recoleta, an open air tasting with live music, food trucks and the possibility of trying different Malbecs sold by the glass at an accessible price from Josephinas Café (located at the corner of Guido and Juncal).

The wineries that will be accompanying us: Luigi Bosca; Trivento; Claroscuro; Norton; Antonio Mas Wines, Tapiz; Finca Los Maza; Casarena; Piccolo Banfi; Vasija Secreta; Finca Dinamia; Atilio Avena; Kaiken; Amalaya; Piatelli; Manos Negros; Tinto Negro; Fecovita; Alfredo Roca; Finca La Celia; Finca Sophenia; Bressia; Bodega Renacer; Melipal; Viña Alicia; Bodega del fin del mundo; Fortaleza; Domaine Bousquet; Fabre Montmayou; Schroeder; Freixenet; Piedra Negra; Argento; RPB; Familia Crotta; Chakana; Susana Balbo Wines; Doña Paula; Trapiche; San Huberto; Dante Robino; Budeguer; Finca Flichman, among others.

Malbec World Day is a global initiative created by Wines of Argentina, which seeks to position Argentine Malbec in the world and celebrate the success of our wine industry. Since its first edition, on April 17th, 2011, this worldwide homage has been possible thanks to the support of the Ministry of Foreign Affairs and the Argentine Wine Corporation, within the Plan Estratégico Vitivinícola Argentina 2020.


No comments yet. Why don’t you start the discussion?

Leave a Reply

Your email address will not be published. Required fields are marked *