Wines of Argentina receives Masters of Wine from around the world for an unprecedented trip to Argentina

Outstanding / 27 February, 2018

By: Wines of Argentina

Wines of Argentina, the institution responsible for the global promotion of the brand “Vino Argentino”, together with its member wineries and The Institute of Masters of Wine, have joined forces to organise a tour through Argentina to taste and discover its wines and terroirs. The MWs participated in eleven seminars given by specialists of the sector and visited ten representative wineries from diverse sub regions of Argentina.

More than 40 Masters of Wine took part in this experience from key export markets such as the United States, the United Kingdom, Canada, the Nordic countries and Asia. They came with the expectation of learning more about the diversity of our wines, the characteristics of our subregions and the new Wines of Argentina campaign “Breaking New Ground” to open new horizons for Argentine wine. In total, they tasted 300 wines from almost 100 wineries.

The tour began in Mendoza with technical presentations that sought to answer the question of “Why fall in love with Argentina and its wines?”. Various seminars were organised that addressed Argentine viticulture through Malbec, and explained the characteristics of the First Zone and the Uco Valley in Mendoza. In addition, the revolution of white wines in Argentina and what the wines and terroirs of San Juan are like. All this accompanied by an enriching gastronomic and cultural experience.

“During the tour we tasted different Argentine Malbecs and were in contact with those who work in their production, from small to large producers,” said Peter Koff, a Master of Wine from the United States. “Argentina has an incredible geography that makes it possible to have a great variety of terroirs and this is why it will not be difficult to maintain the superiority as a Premium producer of Malbec. This variety of terroirs exceeds what the rest of the world can add”, Peter concluded.

After enjoying Mendoza’s diversity of terroirs for four days, the group then flew up to Salta. In Cafayate they participated in a seminar on the Calchaquí Valleys, the highest vineyards in the world and the different vines that are harvested there. At the end of the tour, after visiting several of the wineries which are more than 1,700m above sea level, they attended a wine fair with local producers. These activities were possible thanks to the support of the Government of Salta and the Argentine Agency for Investment and International Trade, which provided support to the wineries in the province in order for them to participate in the program.

The trip concluded in Buenos Aires with a seminar on the wines of Patagonia and the Atlantic Region. The official agenda ended with a sparkling wine fair and an exclusive dinner at the Duhau Palace with many different wineries present, offering wines from previous harvests.

Debra Meiburg, MW, currently based in Hong Kong, said she was very excited to have been part of this trip. “I’ve been to Argentina quite a few times in the past, but I hadn’t been back for a few years and I was astonished by the change and the evolution of the wines we tasted. The wines are incredibly fresh and vibrant, less use of oak, more integrated, and the management of these wines, they were absolutely beautiful. I was so impressed by everything I tasted. It was a real eye opening experience for me”, Debra said.

The Institute of Masters of Wine is a professional body with an unbeatable international reputation. Its members have the most respected title in the wine sector for having demonstrated an understanding of all aspects of wine in the Master of Wine (MW) exam, recognised worldwide for its rigor and high standards. There are currently 368 Masters of Wine, working in 29 countries around the world.

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Wines of Argentina
Wines of Argentina es la entidad que, desde 1993, promueve la marca y la imagen país de los vinos argentinos por el mundo dando a conocer todas las regiones productoras de Argentina. Además, ayuda a orientar la estrategia exportadora de Argentina estudiando y analizando los cambios que se dan en los mercados de consumo. Su misión es colaborar en la consolidación de Argentina entre los principales países exportadores de vino del mundo y contribuir al éxito global de la industria vitivinícola argentina a través de la construcción de la marca “VINO ARGENTINO”, procurando elevar la percepción positiva en el trade, los líderes de opinión y los consumidores. Wines of Argentina is the organization that, since 1993, promotes the Argentine wine brand and image worldwide, spreading knowledge of the winemaking regions of Argentina. In addition, WofA contributes to direct the country's export strategy by studying and analyzing changing trends in consumer markets. Its aim is to contribute to the consolidation of Argentina as one of the main wine exporting countries in the world and to the global success of the Argentine wine industry by enhancing its positive image in the wine trade, among opinion leaders and consumers. It currently provides services to member wineries from every Argentine wine region and helps them to promote their products around the world. It organizes numerous events such as fairs, trade shows, tastings and other activities in the USA, Canada, Latin America, Asia, Europe and elsewhere.

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