On July 25, LCBO Vintages added Argentine wines in their stores and to support this, WofA organized three promotional activities which were held on July 29 at St. James Cathedral Center.
The first was a Trade Masterclass given by Sara d’Amato, one of the most important sommeliers in Canada and a judge at the Argentina Wine Awards 2015, and Marcelo Pelleriti winemaker at Bodega Monteviejo. This seminar showed the advances and innovations of Argentina viticulture and its wineries.
Furthermore, a Walk Around Tasting was performed directed towards the trade. Sommeliers, wine buyers from restaurants and hotels, wine educators and the media were invited.
The activities concluded with a sold out Consumer Tasting, an exclusive event for consumers. Guests enjoyed Argentine wine and typical food of our country along with great music whilst getting to know our culture.
In total, 23 wineries and 105 Argentine wine labels took part in the three activities.
This is the first major activity of the second half of the year in this market, and has had a very good reception from the wineries, as well as from the consumers.