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WINE MARKET TRENDS – HOW AND WHY IS THE WINE SCENE CHANGING IN USA & BRAZIL?

Markets / News / Outstanding / Trends / WofA / 26 August, 2019

By: Wines of Argentina

Wines of Argentina, the entity responsible for the global promotion of Vino Argentino worldwide, together with the Argentine Agency for Investment and International Trade, organize the seminar “Wine market trends. How and why the wine scene is changing in USA and Brazil”, in the framework of the training sessions “Argentina Breaking New Ground Series”.

Especially invited by WofA and AAICI, Lulie Halstead, CEO of Wine Intelligence, will offer her insights and perspectives on the current situation and trends of the wine market in the United States and Brazil, two of the main focus markets of the Argentine wine sector. Through concrete examples, the seminar will allow us to understand the key fatcors that contribute to strengthening the positioning strategy of Vino Argentino in such markets.

The presentation will take place on September 11 from 4:00 p.m. at Bodegas Caro (Pres. Alvear 151, Godoy Cruz – Mendoza). The dissertation will be entirely in English, without simultaneous translation.

Program
• 16:00 – 16:10: Registration
• 16:10 – 16: 15: Welcome words
• 16:15 – 16: 45: Observatorio Vitivinícola Argentino Presentation
• 16:45 – 17:30: “Future Trends in Wine” Presentation
• 17:30 – 17:45: Q&A
• 17:45 – 18:15: Coffee break
• 18:15 – 19:15: “The wine landscapes of the USA and Brazil” Presentation
• 19:15 – 19:30: Q&A
• 19:30: End of the activity

Cost of participation: U$D 40. Preferential rate for WofA members: U$D 20, registering though WofA’s Back Office. For more information, contact events@winesofargentina.com. Limited spaces.

About Lulie Halstread

Lulie is co-founder and CEO of Wine Intelligence and regarded as a leading thinker in the world of wine business strategy. Prior to co-founding Wine Intelligence, she developed expertise in the wine industry, with hands-on roles in importing, marketing & retailing. Her passion for wine started during summer holidays as a child, when she was frequently taken to the vineyards of France.

She is an established marketing academic, focusing on wine consumer behaviour and continues to teach and supervise on master’s programmes around the world. Alongside her passions for food and wine, she focuses on exploring what makes consumers behave the way they do. She specialises in qualitative research practices and trend research, constantly developing new ways to uncover the processes of the subconscious mind.

Lulie is a frequent and valued speaker at many international wine industry and academic conferences around the world and the proud mum of two teenage children. She holds a master’s in marketing from Kingston Business School, and is a Certified Member of the Market Research Society.


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Wines of Argentina
Wines of Argentina es la entidad que, desde 1993, promueve la marca y la imagen país de los vinos argentinos por el mundo dando a conocer todas las regiones productoras de Argentina. Además, ayuda a orientar la estrategia exportadora de Argentina estudiando y analizando los cambios que se dan en los mercados de consumo. Su misión es colaborar en la consolidación de Argentina entre los principales países exportadores de vino del mundo y contribuir al éxito global de la industria vitivinícola argentina a través de la construcción de la marca “VINO ARGENTINO”, procurando elevar la percepción positiva en el trade, los líderes de opinión y los consumidores. Wines of Argentina is the organization that, since 1993, promotes the Argentine wine brand and image worldwide, spreading knowledge of the winemaking regions of Argentina. In addition, WofA contributes to direct the country's export strategy by studying and analyzing changing trends in consumer markets. Its aim is to contribute to the consolidation of Argentina as one of the main wine exporting countries in the world and to the global success of the Argentine wine industry by enhancing its positive image in the wine trade, among opinion leaders and consumers. It currently provides services to member wineries from every Argentine wine region and helps them to promote their products around the world. It organizes numerous events such as fairs, trade shows, tastings and other activities in the USA, Canada, Latin America, Asia, Europe and elsewhere.




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