Content Marketing in the Wine Industry
Creating a consistent Brand image using social media is a demanding task: in order for it to be successful it requires perseverance and practise. The endeavour can be even more…
The rise of Argentine Cabernet Sauvignon
I’m now on my seventh tour of all the Argentine wine regions. This means thousands of miles of long and fascinating tours in commercial and twin-engine planes, buses, 4x4’s, and…
Argentina: A Passion for Football. A Passion for Wine.
One look at the thousands of screaming, cheering and drumming fans crammed into the Maracana stadium in Rio last Sunday evening and it is obvious that Argentina has a passion…
The long road of Bonarda
From confusion about this varietal, to styles renewing the market, Bonarda is gaining ground among consumers. Wine is like people; those who thoroughly understand the ever enduring mystery. And among…