Gouguenheim: A passion for wine

Lifestyle / News / Outstanding / Sin categoría / 13 December, 2016

By: Wines of Argentina

Born in Argentina to French parents, Patricio Gouguenheim’s love for wine started at the age of 7 when he was given a little bit of wine (mixed with sparkling water) with every meal. No doubt this was a catalyst for him entering the world of wine later on in life. During the years 1999 to 2002, Patricio’s job (mergers and acquisitions) took him to Mendoza, now the epicenter of Argentina’s wine industry. It was at that time when he envisioned that it was the right time for Argentine wines to gain international reputation in the world markets.

It was during the year 2002, when Argentina went into a big economic crash and GDP collapsed, that he decided to enter the wine market (as everyone else was leaving…). He found a very old winery located in the Uco Valley, with a lot of small tanks ideal for the production of high quality wines, and that was the start of his venture in this wonderful, crazy business. He hung up his suit and tie, and started working in the great outdoors. His family supported him from the very start.

Familia G

Since its beginning, the winery has become one of the best performing/top quality wineries in Argentina, with its wines currently sold in 19 countries. In constant search of new horizons, four years ago the winery launched a unique Product, Gouguenheim Bubbles. Made from the top grape of the Uco Valley, Malbec, with its sweetness and strong notes of strawberry and cherries combined with very small bubbles and a very light rosé color. All this combines into an amazing sparkling Rosé de Malbec.

Now with more than 100.000 cases sold during 2016 their goal is to increase the quality of their wines year after year.

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Wines of Argentina
Wines of Argentina es la entidad que, desde 1993, promueve la marca y la imagen país de los vinos argentinos por el mundo dando a conocer todas las regiones productoras de Argentina. Además, ayuda a orientar la estrategia exportadora de Argentina estudiando y analizando los cambios que se dan en los mercados de consumo. Su misión es colaborar en la consolidación de Argentina entre los principales países exportadores de vino del mundo y contribuir al éxito global de la industria vitivinícola argentina a través de la construcción de la marca “VINO ARGENTINO”, procurando elevar la percepción positiva en el trade, los líderes de opinión y los consumidores. Wines of Argentina is the organization that, since 1993, promotes the Argentine wine brand and image worldwide, spreading knowledge of the winemaking regions of Argentina. In addition, WofA contributes to direct the country's export strategy by studying and analyzing changing trends in consumer markets. Its aim is to contribute to the consolidation of Argentina as one of the main wine exporting countries in the world and to the global success of the Argentine wine industry by enhancing its positive image in the wine trade, among opinion leaders and consumers. It currently provides services to member wineries from every Argentine wine region and helps them to promote their products around the world. It organizes numerous events such as fairs, trade shows, tastings and other activities in the USA, Canada, Latin America, Asia, Europe and elsewhere.

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