Malbec color, inspired by the depth and richness of Argentina’s star wine, has become the fashion world’s most popular color in 2025. Rich and sensual, somewhere between burgundy and vinous, it imbues clothing, make-up and accessories with sophistication and versatility, adapting easily to different seasons and hemispheres.
There are some interesting parallels between the rise of the color in fashion and the variety in the world of wine:
– As is well-known, Argentina is one of the world’s largest Malbec producers. The variety accounts for 40% of red grapes grown in the country and like every good classic in both fashion and wine, both are constantly winning new fans. .

-Winemakers say that Malbec is one of the most versatile varieties in the country. Fashionistas call Malbec the new black this season, and speaking of adaptability …
-Although you can drink it however you want, Argentine Malbec is ideal for pairing with blue cheeses and cheddar, pork, turkey or a good steak, and vegetables such as spinach, mushrooms, aubergines or roast potatoes. Malbec color is a great choice for those of a classical bent, going well with grey, black or white, while the innovative might opt for turquoise, green or striking patterns.
Autumn/Winter 2025: elegant Malbec color clothing
For the cooler season in the northern hemisphere, and now down south, Malbec became the undisputed star of the wardrobe. Prestigious international designers used the color in their collections because it enhances whatever outfit you choose to put it with.
Malbec color dazzled in coats and jackets, bringing distinction and quality in cooler weather, helping the stylish to face the cooler weather in style. For dresses, with an eye on summer, it’s proving flexible, being seen both in casual options and more elegant eveningwear. Among pants and skirts, Malbec color offers a range of combinations; neutral tones or paired with more vibrant colors.

Malbec color takes over accessories
But there’s more: a trend like this doesn’t fade away easily. Malbec color was also prevalent among accessories. Malbec bags and purses were a subtle way to be on trend. Malbec scarves and hats were an easy addition to everyday wear, adding a chic touch to warm winter clothing. Malbec also appeared in jewellery, with Malbec color stones adding a touch of luxury, modernity and excellence. Boots and shoes also got in on the act, with the shade in leather and suede adding a distinctive note to winter outfits.
Spring/Summer 2025: Malbec color freshness and audacity
But it’s not just a shade for cold seasons: Malbec has also emerged in spring, demonstrating its adaptability and freshness. Thus the trend is hitting the beaches and holiday spots. Malbec bathing suits and bikinis bring great sophistication alongside the traditional summer palette. For lighter clothing, it’s great in hot weather in cooler fabrics such as linen or silk. Here, Malbec is presented in the softer tones that better suit warm days. For those who want to show off their legs, Malbec shorts and skirts combined with lighter shades make for a fresh, modern look.
Finally, we mustn’t forget sun hats and silk scarves. Adding a little flash of Malbec can transform a simple outfit into a consummately stylish one.

Beauty: Malbec make-up, hair and nails
Malbec’s influence has spread beyond clothing to become a trend in beauty circles as well. For make-up, Malbec color lipstick is an elegant, bold alternative to classic red and just right for transitioning from day to night. Bold dressers are also using it in eyeshadow: when applied subtly, it can make a gaze pop, lending depth and mystery. For hair styling, Malbec highlights and dyes are popular. Those looking to stand out are finding that Malbec hair is an innovative option. And to complete the outfit, there’s nail polish. Malbec nails bring sophistication to formal and informal looks alike.

Some tips: how best to wear Malbec?
Malbec is a generous color that adapts to different styles and palettes. Here, we share some tips to successfully make use of it:
-Combine it with tones such as white, black, grey and beige to make Malbec the focal point of the outfit.
-Earthy tones such as ocre, browns and olive green complement Malbec’s warmth to create a harmonic palette.
-Metallic tones: add touches of gold and silver to enhance the sophistication of Malbec and bring a flash of glamor.
Malbec color is one of the main fashion trends of 2025, encompassing every season and appearing in a wide range of clothing, accessories and beauty programs. It is without doubt the right choice for anyone looking to update their style in an original, distinctive way.
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