Wines of Argentina es la entidad que, desde 1993, promueve la marca y la imagen país de los vinos argentinos por el mundo dando a conocer todas las regiones productoras de Argentina. Además, ayuda a orientar la estrategia exportadora de Argentina estudiando y analizando los cambios que se dan en los mercados de consumo.
Su misión es colaborar en la consolidación de Argentina entre los principales países exportadores de vino del mundo y contribuir al éxito global de la industria vitivinícola argentina a través de la construcción de la marca “VINO ARGENTINO”, procurando elevar la percepción positiva en el trade, los líderes de opinión y los consumidores.
Wines of Argentina is the organization that, since 1993, promotes the Argentine wine brand and image worldwide, spreading knowledge of the winemaking regions of Argentina. In addition, WofA contributes to direct the country's export strategy by studying and analyzing changing trends in consumer markets.
Its aim is to contribute to the consolidation of Argentina as one of the main wine exporting countries in the world and to the global success of the Argentine wine industry by enhancing its positive image in the wine trade, among opinion leaders and consumers. It currently provides services to member wineries from every Argentine wine region and helps them to promote their products around the world. It organizes numerous events such as fairs, trade shows, tastings and other activities in the USA, Canada, Latin America, Asia, Europe and elsewhere.
Cuyo es la principal región productora de Argentina, donde se asienta la provincia de Mendoza, el punto de partida para iniciar nuestro viaje por la vitivinicultura del país. Celeste Pesce…
On 12 May, the Board of Directors of Wines of Argentina voted to appoint Maximiliano Hernández Toso to the role of President of the institution until 2022. Hailing from…
Wines of Argentina, the entity responsible for the global promotion of Vino Argentino worldwide, together with the Argentine Agency for Investment and International Trade, organize the seminar "Wine market trends.…
Leading UK wine writer Tim Atkin MW has released his latest in-depth look at the Argentinean wine scene. His annual report, now in its eighth year and available through timatkin.com,…
Wines of Argentina, the organization responsible for the promotion of the brand Vino Argentino in the world, has just launched a specific campaign for the US market. "Vino Argentino: A…
Getting up close and personal with strangers in Argentina isn’t difficult. In fact, finding yourself at a rather intimate distance from Argentines is hard to avoid. You’ll inevitably end up…
Wines of Argentina, the institution responsible for the global promotion of the brand “Vino Argentino", organised an "Argentine Gastronomic Expedition: from the end of the world to Cafayate", held between…
The second edition of “Malbec Week" will be held in Buenos Aires from 03 to 09 April with a wide range of of activities including open air tastings, discounts for consumers across the city, the traditional "Noche de las Vinotecas" and a great closing event on Saturday, April 8 with wine tastings, food trucks, live music, and more than 2000 people.
“Malbec Week” will kick off a series of events taking place in different cities around the world, starting in Buenos Aires. Activities in restaurants, wine shops and bars, open air tastings and a big closing party to pay tribute to our flagship grape.