Simplicidad y Complejidad son, semánticamente, palabras opuestas. No obstante, así como ellas son diametralmente diferentes, también pueden ser muy similares en el mundo del vino. Y esta línea tenue que…
Argentina has worked extensively to communicate Malbec as our emblematic varietal. This has proven successful: today Malbec is widely talked about and is present in shelves across many countries. The challenge now is that our Malbec take up even more space in those shelves and present new alternatives. Thus, we ask: What’s new?
Creating a consistent Brand image using social media is a demanding task: in order for it to be successful it requires perseverance and practise. The endeavour can be even more…