Wines of argentina joins the Wine in Moderation program

News / Trends / 21 July, 2014

By: Wines of Argentina

This program, launched in Europe in 2008, has the capacity to adapt to different local needs and cultural identities. Through its education and information campaigns, backed by scientific data, it searches for a common message from the industry, promoting commercial responsibility in all communication and conveying the benefits of responsible consumption, as part of a balanced diet and a healthy lifestyle.

“We are absolutely committed to the goals of Wine In Moderation with whom we share the same values of moderation and responsible drinking. Working with them both in the industry and as end consumers, “said Susana Balbo, president of Wines of Argentina.

Main recommendations:

– A glass of wine is equivalent to 100 ml of alcohol. Therefore, the recommended units are:

Up to 2 units a day for women

Up to 3 units a day for men

No more than 4 drinks on special occasions

– Drink slowly, with time to enjoy the distinctive taste of each wine.

– Increase the pleasure of tasting: learning about the wine you drink, its composition, origin, etc. makes drinking more pleasurable.

– Select the wine that best complements your meals.

– Regular consumption of small amounts is preferable to consuming large amounts on a single oc-casion.

– For every glass of wine, drink two of water.

– Have food before or while drinking alcohol.

– Try not to mix your drinks.

– If you’re drinking alcohol, designate a responsible driver.

Wines of Argentina
Wines of Argentina es la entidad que, desde 1993, promueve la marca y la imagen país de los vinos argentinos por el mundo dando a conocer todas las regiones productoras de Argentina. Además, ayuda a orientar la estrategia exportadora de Argentina estudiando y analizando los cambios que se dan en los mercados de consumo. Su misión es colaborar en la consolidación de Argentina entre los principales países exportadores de vino del mundo y contribuir al éxito global de la industria vitivinícola argentina a través de la construcción de la marca “VINO ARGENTINO”, procurando elevar la percepción positiva en el trade, los líderes de opinión y los consumidores. Wines of Argentina is the organization that, since 1993, promotes the Argentine wine brand and image worldwide, spreading knowledge of the winemaking regions of Argentina. In addition, WofA contributes to direct the country's export strategy by studying and analyzing changing trends in consumer markets. Its aim is to contribute to the consolidation of Argentina as one of the main wine exporting countries in the world and to the global success of the Argentine wine industry by enhancing its positive image in the wine trade, among opinion leaders and consumers. It currently provides services to member wineries from every Argentine wine region and helps them to promote their products around the world. It organizes numerous events such as fairs, trade shows, tastings and other activities in the USA, Canada, Latin America, Asia, Europe and elsewhere.

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