Among the main varieties, only Malbec and red blends increased in volume.
In 2015, the amount of bottled wine brands rose to 2,681, a growth of 88 compared with 2014.
In 2015, out of the top 10 destinations, 7 grew in volume and value. The United Kingdom grew the most (+255.6 thousand boxes), United States (+156 thousand cases), China (+94.8 thousand cases) and Mexico (+77.2 thousand cases).
In 2015, bottled wine came to $722.9m with market share at 77%.
In December, Argentina’s wine industry exported 28.1 million litres valued at $70.6m.
In 2015, total wines and must exports came to $933.6m and amounted to 359.8 million litres.
On July 25, LCBO Vintages added Argentine wines in their stores and to support this, WofA organized three promotional activities which were held on July 29 at St. James Cathedral Center.
The first was a Trade Masterclass given by Sara d’Amato, one of the most important sommeliers in Canada and a judge at the Argentina Wine Awards 2015, and Marcelo Pelleriti winemaker at Bodega Monteviejo. This seminar showed the advances and innovations of Argentina viticulture and its wineries.
Furthermore, a Walk Around Tasting was performed directed towards the trade. Sommeliers, wine buyers from restaurants and hotels, wine educators and the media were invited.
The activities concluded with a sold out Consumer Tasting, an exclusive event for consumers. Guests enjoyed Argentine wine and typical food of our country along with great music whilst getting to know our culture.
In total, 23 wineries and 105 Argentine wine labels took part in the three activities.
This is the first major activity of the second half of the year in this market, and has had a very good reception from the wineries, as well as from the consumers.