Among the main varieties, only Malbec and red blends increased in volume.
In 2015, the amount of bottled wine brands rose to 2,681, a growth of 88 compared with 2014.
In 2015, out of the top 10 destinations, 7 grew in volume and value. The United Kingdom grew the most (+255.6 thousand boxes), United States (+156 thousand cases), China (+94.8 thousand cases) and Mexico (+77.2 thousand cases).
In 2015, bottled wine came to $722.9m with market share at 77%.
In December, Argentina’s wine industry exported 28.1 million litres valued at $70.6m.
In 2015, total wines and must exports came to $933.6m and amounted to 359.8 million litres.
Argentine Malbec continues to demonstrate its supremacy. This time, positioning itself as the most awarded in the recent event “Malbec Master Series” organised by the prestigious English trade publication, TheDrinksBusiness, winning 70% of the prizes. The panel of six jurors, all Masters of Wine, highlighted the consistency and excellence of Argentina in all price ranges presented. This is a differentiating factor from the rest of the origins, which shows Malbecs of more disparate quality and less solidity. Jonathan Pedley, MW, highlighted this characteristic when referring to the performance of the Chilean varietal: “The quality of Chilean Malbec was mixed: although there were a couple of very good wines, the rest were of average quality.”
Argentine Malbec has won multiple awards and recognitions over the years, demonstrating the path of continuous improvement. In addition, competing has contributed to positioning it internationally as the most outstanding wine. Out of a total of 110 medals awarded in the MMS, Argentina won 78, being the only country to obtain 3 “Master” awards, reserved only for the best wines. Also, from the £30 category, only Argentina was distinguished with medals.
Despite the expansion of other strains, the fluctuations in export levels and international competition, Argentine Malbec continues to advance. In this regard, Alberto Arizu, president of Wines of Argentina, said: “It is a variety that has a lot of reputation and prestige. The people who look for it and buy it are willing to pay more than for other varieties.“
The rating of the English market is proof of the quality of the product, since the United Kingdom has managed to become the second biggest market for imports worldwide and today represents more than 10% of the exports of Argentine fractionated wines. According to a Kantar Panel market survey, Argentina is the country with the highest growth in that region in the last three years, increasing its exports by 23% between 2014 and 2015.
Recently, much has been said about its unique pre-phylloxera condition. Argentine winemaker Roberto de la Mota, of Viñedos and Bodega Mendel, a member of the International Academy of Wine, points out that “Malbec was planted in Argentina and more especially in Mendoza on a pie franco, that is to say without grafting, according to the 1968 census Of the National Institute of Vitiviniculture, with 48,000 hectares only in this province. This vast area of pre-phylloxera Malbec (no new vines were imported until 1989 and in this case, they were other varieties) became the most important genetic reservoir, since there are mass selections of quality and unique phenotypes. “ These accuracies account for the pre-eminence of the strain at a national level despite the passage of time.
Argentina tops the list of countries that produce this variety, with 39,500 hectares. Argentine winemakers have grown Malbec extensively in all wine regions along the Andes mountain range. In the rest of the competing countries their flagship varieties have played a less prominent role: they provide a factor of differentiation, but the varieties that open markets and generate higher sales are those that are internationally outstanding. There are only a few places in the world that produce Malbec: Chile has about 6,000 hectares, France 5,300, South Africa about 4,000, New Zealand 80 and California has barely 45.
Malbec as a flagship variety for Argentina has played a fundamental role: to make Argentine wine known throughout the world. This variety has produced sales both abroad and domestically, by being grown more than the rest. This phenomenon has no comparison in the world and in the words of Luis Gutiérrez, wine critic for Wine Advocate “the sky is the limit for Argentina to continue to grow”.