Simplicidad y Complejidad
Simplicity and Complexity have opposite meanings. However, even though they can be utterly different, they can also be alike in the context of the wine industry. There is a thin…
Diversidad Argentina
Argentina has worked extensively to communicate Malbec as our emblematic varietal. This has proven successful: today Malbec is widely talked about and is present in shelves across many countries. The challenge now is that our Malbec take up even more space in those shelves and present new alternatives. Thus, we ask: What’s new?
Marketing de Contenidos en la Industria Vitivinícola
Construir una imagen de marca consistente utilizando las redes sociales es una tarea ardua; se requiere perseverancia y ensayo para poder alcanzar el éxito. El trabajo puede dificultarse aún más…